Surfer carrying a board out of the ocean at sunrise

Daily mineral SPF moisturiser — launching soon

Daily armour
for men

It’s not age wrecking your face — it’s the sun. One pot of mineral SPF 30, worn like kit, every day.

Get first access See the product
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NEWD matte black pot on driftwood at golden hour

01 — The pot

Thrown in more
kit bags than
wash bags

A matte black tin the size of a hockey puck. No pump to snap, no tube to burst in your pack. Screw the lid down and forget about it until morning.

  • RefillableOne tin for life. Compostable refills, not packaging waste.
  • Pocket-proofSealed metal. Survives board bags, chalk buckets, glove boxes.
  • One stepMoisturiser and mineral SPF in a single swipe.

Full product details

Extreme macro of the NEWD tin's knurled lid with water beading on matte black metal
Overbuilt. Obviously.

02 — Built for

People who
live outside

The sun doesn’t care if it’s overcast, offshore or minus five. If you’re out in it every day, protection isn’t a beach thing — it’s an every-day thing.

Climber on a sunlit granite wall

Climb

Full sun, no shade, all day on the wall.

 Mountain biker cornering through dust at golden hour

Ride

Dust, wind and UV from first climb to last descent.

 Snowboarder spraying powder in bright alpine sun

Snow

Altitude doubles the dose. Glare does the rest.

 Trail runner on a mountain ridgeline at sunrise

Run

Ridgelines at sunrise. Skin out in it for hours.
NEWD pot standing on a surfboard tail on wet sand at dawn

Last thing on
before the wetsuit

Macro of thick white mineral cream with a fingertip swipe

03 — The formula

Mineral.
Not chemical.

NEWD uses a mineral zinc filter that sits on your skin and stops UV at the surface — not chemical UV filters that soak in. Kinder to your skin, no sting with sweat. No white cast — or it doesn’t ship.

  • Mineral SPF 30Zinc-based, broad-spectrum. On your skin, not in it.
  • No faffRubs in fast. No grease, no white cast, no ten-step routine.
  • Skin firstFragrance-free. What works, nothing more.

Mineral vs chemical — see the difference

Surfer applying cream at golden hour
NEWD pot beside a climbing chalk bag on granite

The system

Level up
your skin

Three jobs. Three levels. We built the one that matters most first.

The Wash — concept render
Level 01

Wash

Resets it · coming soon

 Daily Armour — the open pot
Level 02

Armour

Protects it · first batch

 Night Repair — concept render
Level 03

Repair

Rebuilds it · coming soon

Build your loadout

“Skincare, for us, sucked. Ten-step routines or greasy chemical gloop. So we made the one product we actually wanted to use.”

Charlie & Peter — founders

Who we are

Border collie on the open tailgate of a green 4x4 in the rain, NEWD tin beside a waxed jacket and rope

First batch — limited

Be first in

The first run of pots will be small. Leave your email and you’ll get first access before anyone else — nothing more, no spam.