Surfer carrying a board out of the ocean at sunrise

Daily SPF moisturiser — launching soon

Made for
daylight

One pot of daily sun protection, built for people who live outside.

Get first access See the pot
Scroll
NEWD matte black pot on driftwood at golden hour

01 — The pot

Thrown in more
kit bags than
wash bags

A matte black tin the size of a hockey puck. No pump to snap, no tube to burst in your pack. Screw the lid down and forget about it until morning.

  • RefillableOne tin. Buy refills, not packaging.
  • Pocket-proofSealed metal. Survives board bags, chalk buckets, glove boxes.
  • One stepMoisturiser and daily SPF in a single swipe.
NEWD pot on wet slate, studio lit

02 — Built for

People who
live outside

The sun doesn’t care if it’s overcast, offshore or minus five. If you’re out in it every day, protection isn’t a beach thing — it’s an every-day thing.

Climber on a sunlit granite wall

Climb

Full sun, no shade, all day on the wall.

 Mountain biker cornering through dust at golden hour

Ride

Dust, wind and UV from first climb to last descent.

 Snowboarder spraying powder in bright alpine sun

Snow

Altitude doubles the dose. Glare does the rest.

 Trail runner on a mountain ridgeline at sunrise

Run

Ridgelines at sunrise. Skin out in it for hours.
NEWD pot standing on a surfboard tail on wet sand at dawn

Last thing on
before the wetsuit

Macro of thick white cream with a fingertip swipe

03 — The formula

One formula.
Nothing spare.

Built around daily broad-spectrum sun protection, in a moisturiser that works as hard as you do — and skips everything that doesn’t earn its place.

  • Daily SPFSun protection designed for every single morning.
  • No faffRubs in fast. No white cast, no grease, no sting with sweat.
  • Skin firstFragrance-free by intent. What works, nothing more.
Surfer applying cream at golden hour
NEWD pot beside a climbing chalk bag on granite
Campervan on a clifftop at dusk with wetsuits drying

First batch — limited

Be first in

The first run of pots will be small. Leave your email and you’ll get first access before anyone else — nothing more, no spam.