Who we are
Skincare,
for us,
sucked
We’re Charlie and Peter. We spend our lives outside, and everything on the shelf was either a ten-step routine built for someone else, or industrial chemical gloop in a plastic tube. So we made the one product we actually wanted to use.
The mission
One product that’s
actually good
for your skin
Men’s skincare is either ignored or overcomplicated. Nobody we know is doing a ten-step routine at 6am before a day outside — but the damage the sun does to your skin is real, it adds up, and it’s the one thing skin never forgives.
So the brief we set ourselves was simple: one pot, one step, genuinely good for your skin. Protects it every day. Doesn’t sting, doesn’t shine, doesn’t hang around on the water when you get in the sea. And because it protects you from the sun every single day, it’s the closest thing there is to looking better long-term without trying.
No shortcuts on what goes in it, no plastic around it, made in the UK. If it wouldn’t survive a kit bag or a building site, it didn’t make the cut.
What we believe
Three rules
we won’t break
- 01
Skin first
If an ingredient doesn’t make your skin better or safer, it doesn’t go in. Mineral protection, nothing spare.
- 02
Built for real days
Surf, site, saddle or summit — it has to work where you actually live, not on a bathroom shelf.
- 03
Leave nothing behind
Not on your skin, not in the sea, not in the bin. Refillable pot, compostable refills, reef-safe formula.